Broadway Week

Campaign

This was the seventh anniversary of NYC Broadway Week, supporting the Broadway theater community during the historically slower periods of the year. NYC Broadway Week is aimed to attract both theater lovers and those looking for great value, primarily in the New York DMA and the Acela corridor (Boston, Hartford, Philadelphia, Washington, DC). The 2016 winter and fall season saw 232,083 tickets sold, generating over $16 million in revenue. This past January, Winter Broadway Week sold over 88,000 tickets, marking another successful season.