Better Eating,
Simplified

Creative Direction

Every journey towards eating better looks a little different. Paleo? Whole 30? Healthy-ish? No problem! The goal behind this campaign was to remind users that meal planning is pretty simple at MIXT. We had our chef partner with a nutritionist because saying yes to healthy shouldn’t mean saying no to mouthwatering food. Then we focused on highlighting superfoods, customizations, and ready-to-eat meals for each food tribe.